As a consequence, the bookmaker will gain a variety of new betting products in addition to Genius Sports' "portfolio of official data rights" for several leagues and events.
The Premier League, National Football League (NFL), and Nascar data rights, for instance, will be available to bet365.
Additionally, Genius Sports will offer a data feed for betting on events hosted by the National Collegiate Athletic Association (NCAA) as the official data partner of the Mid-American Conference.
The deployment of fresh betting products utilising Second Spectrum technology from Genius Sports will also be investigated by both parties.
Mark Locke, CEO of Genius Sports, stated, "Expanding our cooperation with bet365, the biggest sports betting brand in the world, underscores our dedication to provide the most cutting-edge and alluring solutions for our clients.
Bet365 and Genius announced earlier this year a "major expansion" of their data cooperation, which was largely geared towards streaming.
Therefore, this most recent development simply serves to reinforce their dedication to continuing their relationship.
Additionally, it is consistent with previous Genius statements on the creation of new betting services like Pick Six and In-Play MultiBet.
Locke continued, "We will offer bet365 the highest quality content and a first-of-its-kind betting experience to power immersive and real-time betting markets for millions of customers worldwide across thousands of events a year, including top-tier competitions like the Premier League and NFL.
In other Genius Sports news, the business just established a new alliance with Australia's premier men's and women's football leagues.
