The PartyCasino logo will be visible on the McLaren MCL35M race cars' halo and Daniel Ricciardo's helmet as the new alliance is formally introduced on May 23, 2021, at the Monaco Grand Prix.
Through the collaboration, Entain will offer its users a variety of content on a new activation platform called Access. This platform will include giveaways for tickets to the McLaren Technology Centre as well as casino games with a McLaren theme on the PartyCasino and PartyPoker websites.
Entain CEO Jette Nygaard-Andersen stated, "We are really happy to be teaming with McLaren Racing, a team that are synonymous with providing spectacular entertainment by always inventing and keeping at the cutting-edge of technology.
This is the same strategy we use to provide our clients exciting moments, and we are genuinely enthusiastic about the chances we have to develop new content for PartyCasino and PartyPoker users as well as introduce these fantastic brands to new markets.
The collaboration will also be utilised by Entain to promote safer betting and gaming, drawing on McLaren Racing's "unique perspective on maintaining control and managing risk."
"Fan entertainment is a major focus for our team and sport," said Zak Brown, CEO of McLaren Racing. Similar to McLaren Racing, Entain companies like PartyCasino and PartyPoker place a great value on giving its clients moments of safe and responsible thrill.
"We are eager to begin working with Entain after this weekend's Monaco Grand Prix and the activities we have planned to create thrilling experiences for customers and fans."
