Fans of the Premier League side will be seeing a lot more of the sports wagering business whose branding will be visible on matchdays at Everton's home ground, Goodison Park, as well as on the club's online platforms in Asia.
i8.BET will also have access to imagery of the Everton squad for its commercial activities and will use the team's name and brand for marketing purposes throughout Asia, where it has a significant presence in important markets.
The regional agreement supports Everton's international growth strategy by providing the club with the opportunity to expand its presence in commercial markets in Asia, while i8.BET seeks to increase its brand recognition and footprint in Asia and beyond.
i8.BET's chief marketing officer, Darren Wang, was enthusiastic about the company's partnership with Everton, stating: "In line with our global tagline "Choose The Best," we are excited to exclusively partner with such an iconic Premier League team as Everton Football Club; a partnership that will see us working with the club on a number of exciting and innovative initiatives and promotions in key brand territories to support our ongoing brand expansion and trust building efforts.
This new agreement builds upon Everton's existing partnerships with other brands for exclusive wagering rights in other markets. This includes Parimatch, which signed a two-year contract in 2020 to serve as the club's official wagering partner in Europe and the Commonwealth of Independent States, which is commanded by Russia.
