In spite of the setback for UK betting, LatAm aspirations remain high.

In spite of the setback for UK betting, LatAm aspirations remain high.

One might argue that before England's match against France, one of the top UK bookmakers, bet365, provided its greatest price increase ever, with odds of 6/4 on Harry Kane only managing one shot on goal.  

Players who bet £10 received returns of £25 ($30.70) inside the first half when Kane's shot was stopped by Hugo Loris of France and Tottenham Hotspur.  

One can only presume that the increases would have continued if England had advanced to the World Cup semifinals, fueling a significant amount of betting activity for all UK providers. 

Since many players are still in shock at England's elimination, it will be more difficult for UK operators to generate interest in the tournament's final stages if this is not the case.

However, anyone who placed a wager on England to win the competition outright will undoubtedly have boosted bookmakers' profits. 

In addition, the situation is considerably different when looking at the LatAm market in general and Argentina in particular. Players are renowned for "betting with their hearts" in this region, according to Gonzalo Merino, director of digital business at Apuesta.  

As a result, the quantity of bets made at sportsbooks will undoubtedly increase as Argentina advances in the competition—it will next play Croatia in the semifinals.

The development in Argentina will also benefit cryptocurrency bettors. Argentina was the most often predicted team to win the coveted World Cup championship, according to figures from cryptocurrency bettors just provided by Cloudbet.   

According to Cloudbet, during the World Cup, registrations, deposits, and wagers with crypto brands have more than doubled.

From here, who wins the World Cup?

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