Paddy Power and Inspired Entertainment have agreed to a long-term renewal of their partnership.
With the new arrangement, the original 12-year contract will continue for longer than that, with the former providing Paddy Power with its content and solutions.
Additionally, as part of the agreement, Inspired will provide its services and goods to the roughly 600 betting shops that make up Paddy Power's UK and Ireland network.
"We are thrilled to extend our partnership with Paddy Power in supporting their retail venues across the UK and Ireland, as we have done for the past 12 years," stated Brooks Pierce, President and CEO of Inspired, of the agreement. We will keep supplying Paddy Power our newest goods and technologies so they may benefit from our top-notch material for their virtual sports offers.
The Head of Retail Gaming at Paddy Power, Vince Bateson, continued, "We are happy to expand our collaboration with Inspired for Virtual Sports products in all of our retail betting shops in the UK and Ireland.
"Our customers love Virtual products, and our ongoing collaboration with the Inspired team ensures we always deliver the best experience in our retail stores," said the Inspired team.
The announcement follows Paddy Power's recent extension of their decade-long partnership with Playtech, which means Playtech will continue to serve as the exclusive supplier of Self Betting Terminals for Paddy Power's machines in Ireland and the UK.
Paddy Power has developed into a major player since its founding more than 30 years ago, and we look forward to expanding on our productive cooperation with them, according to Shimon Akad, COO of Playtech.
