A total of 1398 football supporters participated in the study, which also revealed that 47% of participants would favour outright prohibiting gambling sponsorship in the sport, while 36% preferred it to continue.
The findings coincide with the UK Government's ongoing review of the 2005 Gambling Act, which has gambling shirt sponsorships in sports as one of its main points of contention. At a shareholders meeting on Thursday, the future of betting sponsorship in the English Premier League is scheduled to be reviewed amid worries that a general ban on such partnerships may be implemented.
In September 2020, Fulham and BetVictor established a two-year collaboration. As a result, both the men's and women's first team jerseys now have the company's emblem. The London team is one of eight Premier League teams having gambling companies on their uniforms.
On March 31, the review's request for evidence will come to an end. According to sources, a complete prohibition on gambling shirt sponsorship may be implemented.